Branding

Mix and Mask

A sophisticated, lifestyle-driven branding project designed for Mix & Mask: The Curated Protection Series.

This portfolio project explores the intersection of public health and personal expression. Mix & Mask was conceived as a response to the pandemic’s aesthetic limitations, offering a curated system of high-filtration masks designed to complement a fashion-forward wardrobe. The visual identity balances clinical reliability with high-end editorial style, utilizing a refined serif typeface and a versatile, earthy color palette.