3D Product Commercial: Interdesk Ultra
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Interdesk Ultra — Ultra-fast electric standing desk featuring high-speed elevation and cable management.
The goal of this product explainer is to showcase the Interdesk Ultra, highlighting the peak performance through pure, precise and unmatched levels of engineered efficiency.
1 — Intro: Beast in the Shadows
Establish the silhouette close up of the Ultra, highlighted against a dark background.
Storyline Concept
2 — Precision Engineered
The camera pans wide as a laser slices the tabletop flap into two segments.
3 — Cable Management
Hinges and cable tray lock, closing to reveal an X-ray view of hidden wiring.
4 — Height Adjustment
Controller snaps onto the table. The table drops in height in a swift motion.
5 — Tri-Stage Anatomy
Showcasing the 3 segments of the table frame adjusting swiftly.
6 — Beauty: Easy
Showcasing silhouette of Ultra against a giant display screen at the back.
7 — Beauty: Performance
Beauty shots potentially showing close up angles of the product.
8 — Final Estab
Final establishing of the Ultra. Establish logo & slogan.
Storyboard
#3 Laser splits the table top into 2, table animates out.
#1a Extreme close-up of light sweeping across the table controller. Camera pans to the right.
#1b Silhouette of the table top corner as the light sweeps across. Glitch to the next shot.
#2 Camera zooms and rotates to showcase the tabletop while a laser marks the cut area.
#4 Low-angle, close-up of the table top animating in and settling on top of the table frame.
#5a Screws animating in and securing the hinge into place. Camera rotates and zooms out (seamless).
#5b Cable tray animates in and attaches to the table.
#6 Set of screws animating in to secure the hinges as the camera pulls out.
#7a Top angle view of cables dropping into the cable management tray.
#7b Cut to a close up xray shot of the cables inside the cable management. Camera pans to the right.
#8a Table controller animates in and attach to the table. Camera rotates and zooms out seamlessly.
#8b Desk drops sharply timed perfectly to music, leaving a “phantom” behind. Camera zooms out.
#9 Mid shot of the legs extending and animating up and down, focusing on 3 different segments.
#10 Showcasing the 4 different sizes of table available.
#11 The camera pulls back to display the table in front of a huge TV screen to display messaging.
#12a Beauty shot to emphasize cable management. Camera match rotates to next shot.
#12b Beauty shot to emphasize cable management. Camera match rotates to next shot.
#13 Showcasing the table along with logo and slogan.
Styleframes
Compositing
