Marketing Collaterals

HikeIndo

A modern, adventure-driven branding system and marketing suite designed for HikeIndo: Indonesia’s Premier Mountain Navigation & Discovery Platform.

This project explores the intersection of digital utility and outdoor exploration. HikeIndo was developed as an app prototype to address the growing need for accessible, localized information for Indonesia’s hiking community. The visual identity is built around a sense of "organized adventure," using high-contrast typography and a palette inspired by Indonesia’s volcanic landscapes to provide clarity in the field. This case study showcases a full marketing collateral rollout—from app interface design to marketing strategies.